A creative marketing agency.

Pinterest: “Pin” Down Your Marketing Strategy

Contributor: alexandra February 10, 2012

Pinterest

“Oh! I love this dress—Pin it!” “Man, that’s an awesome Bronco interior—I have to remember who makes this—Pin it.” “Winter Park has macarons now? They look delicious—Pin it.”

Sound familiar? Well, for those of you who have added “pinning” to your list of skills, it does…. (more…)

What is an XML Sitemap and why do I need one?

Contributor: ian February 6, 2012

An XML Sitemap is a simple, yet important file that describes to search engines the layout of  your website’s pages and content. This is a definite must-have for Search Engine Optimization purposes, because if search engines can find your pages easier, then so can your customer!… (more…)

Super Bowl 2012 Ad Spending & Historical Stats

Contributor: David Brim February 2, 2012

Super Bowl Sunday is quickly approaching. I always find it amazing how much advertisers spend on a 30 second slot. I found this awesome infographic from Adweek that really breaks down many different aspects of advertising historically during the big game. Traditional media definitely has its place, and the Super Bowl is one of those places, but online marketing and tools for analytics & conversion optimization really help you measure your return on investment for your advertising spend. When you’re watching the Super Bowl think about the investment it took for the commercial to be there…. (more…)

Greatest Innovators List – Who Will be Next?

Contributor: alexandra January 27, 2012

Recently, a survey was sent out to Americans between the ages of 16-25, and were asked who they believed are the greatest innovators of our time. Not so suprisingly, Steve Jobs and Mark Zuckerburg were among the list–along with Thomas Edison and Alexander Bell. However, what is suprising, is that most of these correspondents proclaimed that they themselves would never join in the hunt for being the next big creator. Why? They say that innovation isn’t really nurtured in their curriculum, thus leaving them unprepared to pave a path through technology, science or math…. (more…)

16 Ways to Activate Your Existing Customers

Contributor: David Brim January 25, 2012

One of the most effective ways to grow your business is by activating your existing customers. Each of us have our own personal and professional circle of influence. Your customers are no different. People also tend to associate with others that have similar interests to them or are in similar careers. Therefore your customers may be gatekeepers that can open the door to a large amount of new business for you.

Here are 16 tips that I wanted to share to help you better activate your existing customers…… (more…)

How LinkedIn Are You?

Contributor: alexandra January 25, 2012

As I sat there, engaging in the usual side chat prior to class, I was astonished when two out of the 5 people sitting involved in the conversation stated: “I don’t have a LinkedIn profile—should I?” The remaining three, myself included, just stared blankly trying to think of a polite way of gently saying “OF COURSE YOU NEED A LINKEDIN PROFILE!?!” Aside from the fact that we are in the final semester of our MBA program, and should know better, the fact of the matter is, there are a lot of people who don’t recognize the benefits that LinkedIn can have for themselves and their company…. (more…)

Google: Search Your World

Contributor: alexandra January 17, 2012

Frank Sinatra once said “I’ve got the world on a string.” At the time, it was purely metaphorical. Today, realistically speaking, he’s relatively out of date. No disrespect to Frank, but a string…how 1990’s of him. Thanks to our friends over in Mountan View, California, we don’t even need that “string” to have the world around our finger–more like at our fingertips. But in fear of sounding condescending, it wasn’t all that long ago that that the idea of having the world on a string was but a daydream…. (more…)

Lover or a Hater?

Contributor: alexandra March 2, 2011

Are you incapable of love?

Well if you don’t love Miracle Whip, you are—as a girl confesses in their new “Love us or Hate us?–We’re Not for Everyone” Ad campaign…. (more…)

Got Beef?

Contributor: alexandra February 9, 2011

This one goes out to all of the meat lovers out there…and all opposing sides for that matter. Let me rephrase: This one goes out to everyone with an opinion on Taco Bell! (ok, I think that covers everyone)

As you may of heard, Taco Bell is currently tap dancing in the middle of a nonsensical law suit claiming that their beefy burrito is not so beefy. Famous for its quick and cheap, yet authentically delicious Mexican cuisine, Taco Bell was astonished when a Californian woman began staking claims that the meat that fills those bulging burritos is only 35% real meat! This woman was literally placing Taco Bell’s reputation on the slaughtering block (pun intended) and ready to hack away the fast food giant’s alleged lies on providing consumers with an all-beef product…. (more…)