Super Bowl Sunday is quickly approaching. I always find it amazing how much advertisers spend on a 30 second slot. I found this awesome infographic from Adweek that really breaks down many different aspects of advertising historically during the big game. Traditional media definitely has its place, and the Super Bowl is one of those places, but online marketing and tools for analytics & conversion optimization really help you measure your return on investment for your advertising spend. When you’re watching the Super Bowl think about the investment it took for the commercial to be there.
This year 30 second slot on the Super Bowl…$3.5 million