This past Tuesday I gave a webinar to a group of CEOs, marketing directors and economic development professionals. The title of the webinar was “Land More Customers Through Online Marketing – How to Add SEO & Social Media into your marketing tackle box”.
I thought that the webinar went well and the feedback was very positive.
I thought it would be helpful to share the visuals / slides from the presentation for both those that attended and those that did not.
The idea of comparing marketing to fishing was one that I’ve had for several years. In 2010 I wrote a guest blog post on Copyblogger, one of the top 5 internet marketing blogs, and it was very well received (over 50 comments, 350+ twitter shares and 100 Facebook shares. After the feedback from the blog post I decided to write a book on the topic and am about 85% complete at the time of this blog post.
Here is a video of the webinar:
I hope you enjoy the presentation slides and illustrations. Keep an eye out for the book…I’ll be publishing a blog post announcing it when it’s ready.
Until then…I wish you all the best in your online marketing expedition!