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Using Conversion Rate Optimization to Better Your Conversion Rates

Contributor: brandadvance2 February 7, 2013

Conversion Rate Optimization (CRO) is self-explanatory. It is the process of optimizing a website, landing page, email campaign or any type of revenue generating page that leads to a conversion/sale.

Why is Conversion Rate Optimization Important?

CRO is important for so many reasons and the end result is to maximize conversion rates for a product or service you offer. Not all landing pages are created equal. End of story! A landing page or email marketing campaign may look amazing from a design perspective, but may convert poorly. We have seen this hundreds of times. A company will spend hundreds or thousand of dollars developing landing pages for a product, and they come to us asking why they are not making money or why their online campaign is performing so poorly.

Only Conversion Rate Optimization will determine the best layout, design and call to action for a landing page.

My personal motto is “Test, Test and Retest”. If are spending hundreds of dollars per day or week on a Paid Search Campaign or have an Email Marketing Campaign that is being sent to several thousand subscribers, it will behoove you use Conversion Rate Optimization to test for Conversion Rates.

10 Things You Can Test Using Conversion Rate Optimization

  1. Page Content
  2. Images
  3. Call to Actions(s)
  4. Button Placement
  5. Design and Layout
  6. Value Messaging
  7. Product or Service Benefits
  8. Bundled Product Offers
  9. Testimonials
  10. Your Message

The question you have to ask yourself is, “Would I spend money on a campaign without knowing if my campaign could have performed better”. The likely answer is no.

Ask our team of experts how we can setup a Conversion Rate Optimization for your website, email marketing campaign, paid search campaign or landing pages and maximize the money you are producing.