The International Institute for Engineering Education Assessment (i2e2a) is an emerging leader in providing engineering education assessment tools and services. The Institute, located at Purdue University, approached Brand Advance to improve their corporate identity, develop marketing materials and establish an online presence.
Brand Advance first worked with i2e2a on corporate identity refinements. The logo, type treatment and tagline were all improved. After solidifying i2e2a’s foundation Brand Advance developed marketing assets which provided professional and consistent brand identity including business cards, letterhead, pocket folders, presentation templates, educational module designs, icons and social media asset creation. Brand Advance designed a custom WordPress theme for i2e2a, which allows members of the organization to easily update online content and serves as the platform for educating visitors on the various projects and publications spearheaded by the Institute.