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List by Tag: seo

When Moving Your Website, Don’t Leave Your Search Rank Behind

Contributor: ian May 16, 2012

If you are moving your website from one domain to another, it is a good idea to retain your site’s ranking in search results. The best way to keep your rank is to use 301 redirects.

A 301 redirect is simply an action tied to a link that tells the search engine that the link has permanently moved to a new location. This allows the search engine to follow the old link to your new link seamlessly, while avoiding the 404 “Not Found” errors…. (more…)

What is an XML Sitemap and why do I need one?

Contributor: ian February 6, 2012

An XML Sitemap is a simple, yet important file that describes to search engines the layout of  your website’s pages and content. This is a definite must-have for Search Engine Optimization purposes, because if search engines can find your pages easier, then so can your customer!… (more…)

Invention to Venture Presentation

Contributor: David Brim January 10, 2011

The latter part of last year I gave two presentations on marketing strategy, social media, search engine optimization and branding. The first was to a group of start up entrepreneur CEO’s at an Excellence in Entrepreuneurship course, and the second was at the Invention to Venture Conference.

I thought that those who couldn’t attend either may find the presentation helpful, so I’ve added it below.

I hope it helps!

Have a wonderful and prosperous 2011…. (more…)

The relationship between SEO and Social Media

Contributor: David Brim July 26, 2010

I recently tasked one of our interns, Adam Lang, to write how SEO and social media were intertwined. I thought his response was very well done and am posting his reply in it’s entirety on our blog.

Making the most out of Social Media… The Intertwining of Social Media and SEO

If I told you that a small company trying to rank higher in the SERPS than that of a competitor who is three times the size would be much more difficult, you would probably agree with me. Now what if I told you that the smaller company spent a little more time doing some keyword researching and applying some other on-page search engine optimization techniques to their website, while the much larger company just sat back and only had a basic website? Before you decide, take that a step further and combine the efforts of the on-page SEO with some off-page SEO such as integrating social media tactics and the small company with a few employees now looks as if they were the much larger company…. (more…)