A creative marketing agency.

Do you Understand Color Psychology?

Contributor: David Brim January 4, 2013

Colors…they were one of the first things that we learned as children and are around us constantly.

When we see colors at a conscious, or unconscious level we react to them differently.

When driving we know that green means go and red means stop. We’ve all seen James Bond looking sharp in his black tuxedo in the 007 movies and have come to associate white with innocence. But did you know that colors can impact your customer’s feelings towards your brand and even their buying process?

The infographic below does a great job of illustrating color psychology and clearly explains the emotions that each color evokes.

Color Psychology in Logo Design

Browse more infographics.

We hope that this infographic helped you to better understand color psychology and the impact that it has on marketing, customer experience and the customer buying process.

Now…It’s time for some color jokes to make you smile!

What is black and white and red all over?
(A panda bear with a sunburn!)

What do you do with a green monster?
(Wait until she’s ripe!)

What color socks do bears wear?
(They don’t wear socks, they have bear feet!)

What is a cat’s favorite color?
(Purr-ple!)

Corny…I know! But, you know you laughed when you “red” them.

Good luck incorporating color into your overall branding and marketing strategy this year!